BUSINESS PLANNING
  • Why are you in business and what is the purpose of your business?
  • What do you want to achieve and by when?
FINANCE SYSTEMS
  • Do you know where every penny is? Do you control your cashflow or does it control you?
  • Are you a silent partner in other people's businesses?
MARKETING PLANS
  • What will be your income be in the third week of next month?
  • Do you know which half of your marketing spend works?
  • Do you have a USP?
BUDGETS
  • Budgets? Why bother?
  • Are your spending decisions based on gut feeling?
SALES PROCESSES
  • Do you lose enquiries?
  • Do you maintain a database?
  • Do you know the cost of acquisition for each client and the lifetime value of each client?
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you can't steer a parked car paul f warriner
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